Going global can be frightening!
Even for successful and well-established brands, international ecommerce changes everything.
Think multiple currencies, multiple storefronts, multiple shipping and fulfillment locations, multiple governments, multiple tax regulations, and more.
The things you need to do to succeed are overwhelming. Luckily, there are a lot of things you can learn from international ecommerce websites that successfully expanded on the global market.
5 Most Successful International Ecommerce Websites
Learning more about other ecommerce websites’ success can help you build a powerful business serving customers worldwide.
5 most successful international ecommerce sites are:
#1. BeardBrand: This website teaches global ecommerce companies to focus on targeted and specific audience.
#2. Gymshark: This website will teach you one very important lesson – you should pop-up everywhere your customers are.
#3. REVOLVE – Optimize, track, and analyze are key secrets for achieving global success.
#4. ASOS – Having a logistics strategy and smart shipping is important for satisfying the needs of your customers.
#5. SkinnyMe Tea: Stay active on social media and practice social marketing
What Can You Learn from BearBrand, Gymshark, Revolve, Asos, and SkinnyMe Tea
BearBrand: Standing out from your competition is one way to outperform them. One way brands struggle is finding a unique selling point that will help set them apart. This website – BearBrand discovered an incredible success by shaping the niche, earning $120k per month within one year of launching eDoors. The brand came up with a term for hyper-specific target audience known as the urban beardsman. The greatness behind this is that the brand created a unique identity for their customers which made them part of the successful brand story. BearBrand suggests – think about your offerings and products, as well as, the types of customers you already have. A key to a quick global expansion is focusing on the specific and targeted audience.
Gymshark: According to Gymshark team – just because you don’t have physical stores doesn’t mean you can’t be visible to your customers. One research shows that interacting with products in a physical way can make customers more likely to buy them. We are already familiar with the fact that physically holding products can stimulate must-have purchase decisions. This brand, Gymshark, has improved the technique of bringing their online world into the hands of the customers. How? With international pop-up shops. Usually, these events last 2-3 days and they include guest appearances from famous designers and faces. For example, David Laid, Whitney Simmons, Nikki Blackketter, and more. At some pop-up stores, Gymshark offers special products that can be only bought at the event. Gymshark is an excellent example of global ecommerce business that uses an international website to assist the progress of omnichannel strategies.
Revolve: That feeling of success – it is amazing, right? Well, that amazing feeling that leads business owners to believe their work is over can sometimes be ruinous. You need to remember that there is always room to learn, grow, and evolve. Also, the ecommerce landscape is changing so quickly that what works now might not be important in a few months. At this point, optimization and analytics are your two best friends. The globally-known brand – Revolve can attest to the success of optimization. Since its establishment, the company has used search terms and data to help predict fashion trends that sustain their product lines. The company utilizes A/B testing to make sure customers are getting what they expect. They discovered that by offering a discount for mobile purchases, the mobile app downloads grown by 350%. The brand understands the ephemeral nature of fashion trends and online shopping behavior and works to ensure that they are on top of every new direction.
ASOS: We suppose you are familiar with how much of an important impact your logistics strategy can have on every aspect of your business. Asos – one of the most famous brands in the UK, set a place for itself at the international market by focusing on warehouse, shipping, and delivery solutions as core aspects of their company. Asos setup series of systems including post offices, international carriers, and warehouses to serve both local and international buyers. The company offers same-day deliveries for many regions and customers. We know what you might be thinking – that is great for them, however, free shipping and returns may kill my business. By offering free shipping, you might grow your sales and double your profits. We recommend you to consider techniques like optimizing your average box size, using flat rate shipping containers, calculating your free shipping verge, and etc.
SkinnyMe Tea: As online customers are getting overwhelmed with marketing messaging, ads, and campaigns, every day created an urgency to meet buyers where they are. Believe it or not – social marketing can bring huge returns for minimal investment. Engagement with social media results in higher customer engagement which leads to higher word-of-mouth activities. The founder of SkinnyMe Tea, Gretta Rose van Riel created a unique product and successfully dominated the teatox market. According to Gretta, the secret was social marketing or more specifically – micro-influencers who share common values with the brand and target audience. Micro-influencers, on the other side, have smaller audience numbers. They also build a higher level of trust as they have higher engagement with social profiles and audiences. SkinnyMe Tea is an international brand today and the perfect example of how in the social media marketing world, a little change can make a huge difference or in this case, an international difference.
These worldwide ecommerce websites are just a few examples of how to master international growth and expansion and prepare yourself for the global market.
It is important to do your own research about the countries and regions you are expanding so that you can accommodate the customers’ needs, preferences, and desires.
Consider factors like local language, local currency, and is very important choose an ecommerce platform to sell your products. Here we recommend the best platform in UK https://www.shopify.co.uk/online-store
Once you’ll determine the key factors of successful global ecommerce businesses you can include them into your strategy to ensure the customer always enjoy an exceptional shopping experience.
How to Run Global Ecommerce Business: The Only Guide You Need
For many ecommerce companies and brands, entering the global marketplace is the end goal for ultimate growth and success.
Even though it is not hard to determine the values of going global, expanding into the international ecommerce market is more complicated than providing delivery options and integrating multi-currency options into your store.
Running a global ecommerce business required a smart internationalization strategy and per-country approach that includes everything from adapting your marketing campaign to adjusting your product inventory.
The Major Challenges Global Ecommerce Businesses Face:
There are a few common challenges global ecommerce companies face:
- Deciding how to manage social media posts, website translations, content marketing, and etc.
- Identifying which products are suitable for worldwide marketplaces and how you are going to make them attractive to local customers.
- Managing/Controlling shipping and local payment systems plus any important laws and restrictions that may be relevant.
- Determining profitability margins after considering factors like government restrictions, imports taxes, international shipping costs, and etc.
- Authorizing regional ownership and management of technical infrastructure, invoicing, product inventories, and more.
- Securing localized customer support to customers from all over the world, in the preferred language.
These challenges show that stepping into the global ecommerce world is not that easy.