Wedding planners are always in demand – there is always call for someone who can help make a wedding run smoothly.
However, not all wedding planning businesses are built equally. The distinction between wedding planners is large, while top planners can earn $100.000 a year and more, the average is $40.000.
So, how to make money as a wedding planner and boost your wedding planning service business?
Our 5 strategies can help you bring in more money for your business.
Choose a Niche and Be Best At It
If you are trying to be a wedding planning generalist, it is time to be more specific. You need to wind a more specific niche and excel at it.
Bernadette Coveney Smith is a successful wedding planner. Inspired by her experience in event planning for nonprofit organizations, she decided to go into a wedding planning business for LGBTQ couples. Her professional services range from taking care of traditional needs to more specific needs such as elopement packages for couples who aren’t allowed to marry.
It is time to research and select a niche. Consider who you would want to work with, what you most enjoy doing, conduct industry and market research, and take a good look at the competition to spot any gaps in your local event planning marketplace.
Use Instagram and Pinterest to Get Found
If you are wondering how to make more money as a wedding planner, social websites like Instagram and Pinterest are great options.
Did you know that 46% of brides are influenced by a vendor’s presence on visual sites like Instagram and Pinterest and 34% have contacted a vendor through these sites?
When it comes to getting more clients, maintaining a strong presence on social media is important. It is also a good idea to consider Twitter and Facebook as well, depending on your bandwidth for managing online profiles.
It is important to be aware that when it comes to Pinterest and Instagram, selling shouldn’t be your top priority. Think of these two social media sites as marketing tools and a way to get found online. It is not the best way to book brides.
So, how do you cultivate an Instagram or Pinterest presence that will help you get your business wedding planning business out there and bring in more money? By creating and sharing unique content and taking advantage of popular hashtags.
Combine Great Customer Service with SEO Tactics
When it comes to bringing in more revenue to your business, SEO is very important.
Half of the engaged couples are looking for wedding planning services online, meaning if you aren’t showing up online, you are losing potential clients.
The event planning industry still relies on word of mouth to bring in new clients. In fact, 52% of the brides turn to friends and family for recommendations. 74% of the customers say that word of mouth impacts their buying decision.
While SEO matters, so it does the good old word of mouth. The best thing is to combine your SEO tactics with excellent customer service to cover all your bases.
There are plenty of resources to help you. Start with optimizing your website, apply basic SEO strategies, build a strong relationship with your current clients to cultivate positive word of mount, and create loyalty through client experience.
There is No Such Thing as “Average Bride”
In the wedding planning industry, especially when it comes to wedding planning, you may hear talks about the average customer.
Your target customer is unique, a section of the market that has its own habits, budget, and needs. Thinking of the average customer is not good when you fail to remember that there is no such thing as average customers. The average customer is a combination of buying and spending habits across the industry which may not reflect your customers and specifically chosen niche.
To ditch this myth and bring in more money for your planning business, create a user persona based on your market research of your current customers. This will help you get a clear idea of your ideal customer or customers you are targeting and make your marketing efforts more personal.
Outsource When Possible
As Jennifer Gilbert says, event planners outsource everything but soul. To make money as a wedding planner, and give yourself as much energy and time possible, it is important to delegate tasks that can be done by other people.
This is especially important in the event planning business or to be more specific in the wedding planning business. By having more time to do what you do best, you will be able to bring in new clients and more money while delivering the best service possible.
So, what can you outsource? That depends on what you are best at, however, popular tasks include the creation of a logo, website construction and design, and similar tasks that aren’t related to your work as a wedding planner.
Can you make money as a wedding planner? Of course, you can!
By focusing on your customers and really getting to know your target market, you can provide services that will leave your clients happy and satisfied and encourage them to recommend you to family and friends.