6 Things Most People Forget to Include in a Wedding Planner Business Plan

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things planners forget in business plans

A wedding planning business is a great idea, especially if you are driven, organized, and creative person. Also, you will need to have skills to deal with couples, frazzled brides, and nervous grooms and some experience to manage your finances.

In fact, this is a great time to start your business as a professional wedding planner. According to one research, even planning is expected to increase faster than average between this year and 2020.

But before you start your business you need a wedding planner business plan that will guide you and help you develop your business in a way that is best for you.

Most people forget to include these 6 practical things in their business plan. Don’t make the same mistake.


Startup Costs

Believe it or not, a lot of wedding planners are overwhelmed by the idea of running a business that they forget to include the startup costs in their wedding and event planner business plan.

Starting a wedding planning business is not experience. If you work as an independent consultant, you don’t need to buy or rent an office space. Regardless of what you want to do, you will have some costs.

It is best to hire an attorney to take care of basic legal work. You also need to invest money in office supplies and marketing.

Create a list of all startup costs and make sure to include everything in your business plan.

Your Portfolio

Some people have a section in their business plan where the include samples of their work, what have they done, etc. This is not enough. You must include your whole portfolio in the business plan because that is the best way you will sell your services as a professional wedding planner.

Here is a wedding planner business plan sample that shows you what to include when presenting your portfolio:

  • High-quality photographs of a mock wedding. The photos should include the decorations, the reception table, and the cake. This is a chance to show off your creativity, as well as your familiarity with the latest wedding trends and your attention to details. It is an opportunity to partner up with local vendors. You can offer to give them referrals in exchange for contributing to the mock wedding.
  • Pictures and testimonials from your friends and close family’s weddings to which you have personally contributed.
  • A list of certifications, awards, and professional memberships
  • Samples of timelines you have created.


Business Goals

You can’t run a successful wedding planner business without knowing where to go and what you want to accomplish. You will need to set your goals and include those goals in the business plan.

Give yourself an idea of how much you will make per month or year and how you can improve that number.

Also, make a plan to meet with local vendors in a specific time frame.

It is important to set personal goals for yourself and brush up on those business skills.


How to Land Your First Clients

You may have lots of ideas you want to use to promote your new wedding planning business. But that is not enough. You need to have a specific strategy on how you will land your first clients and include that strategy (with specific instructions) in your business plan for a wedding planner.

Getting the first clients for your wedding planning business is the most difficult step to get over. To land them, think of effective and proven strategies, such as sending out a direct mail to engaged couples in your local area, talk to people who know are getting married soon, offer your services at a discount to a friend. There are a lot of ways you can attract attention and land your first clients.


Marketing Your Wedding Planning Business

Another important thing business owners forget to include in their business plan is marketing. How are you going to market your wedding planning service company?

Marketing your business doesn’t have to be time-consuming or expensive. You can set up a website using Shopify ecommerce website builder and take advantage of the best templates for wedding planners. You can create a Facebook page and share the newest wedding trends and ideas. On Instagram, you can share photos from the weddings you have helped plan.

There are more traditional marketing strategies such as advertising in print media, etc. You can also sign up for wedding conventions.

Come up with the best strategies for marketing your business and include that in your business plan.

Awards and Certifications

You have awards, certification or a degree for events planning and you didn’t mention this in your business plan?

The business plan will guide you and help you achieve your goals. It also serves to present yourself and your business in front of possible business partners and vendors you want to collaborate with.

If you didn’t have your certifications or awards included in the plan, how can business partners or vendors know how successful you are?

When starting a business, you will not only be a wedding planner but also a marketing director, an accountant, and a customer service specialist. By using our tips, you will be able to create the perfect business plan that will help you run a profitable and successful wedding planning business.

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