4 Essential Features of an E-Commerce Website

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Successfully selling online requires one to be unique. Customers will spend most of their time on the internet trying to find a reliable seller who uniquely presents his/her products. Also, uniqueness enhances ranking on search engines. Thus, if you create a different website from that of your competitors, your site will always be at the top of search engines. You can achieve this by having the customization feature on your e-commerce website. It will allow you to make changes in the way of your choice. You can decide to add your business logo, quality photos,and images, as well as change the color and fonts. With this, you will stand out from your competitors. Let’s have a clear view of more feature of an e-commerce website:

   Mobile friendliness

In this era, you can only sell online successfully by creating a responsive website. The mobile device is becoming popular in online shopping. Thus, with an e-commerce website that supports various mobile devices, more customers will view it and can make purchases. You need to use a website builder with customizable templates to enable your site to look professional on all the screen sizes.

   Scalability

Scalability will enhance the growth of your business. Without this feature, you cannot increase sales because the website can collapse due to overloading. If your goal of selling online is to increase sales, this feature should be your priority. It will allow your site to expand when an increase in traffic level occurs. With this, you will sell to more customers and achieve your goals.

   Security

An e-commerce business cannot succeed without the transactions. Due to this, the fraud cases are increasing which leads to the diminish of many businesses. Thus, you need to ensure that your website has a high level of security. You can achieve this by selecting a reliable hosting provider and frequently updating your site. With this, no hackers will target your site.

Also, you need to ensure that all your customers will make safe purchases. With the PCI feature on your website, you will allow customers to use secure payment methods. Another feature is the SSL. It is vital in every business because it protects the customers’ information.

   A reliable customer support

Selling online involves various tasks. You cannot provide high-quality products and wait for customers to purchase and then come back without communication. Because everyone loves to have clear information about the products, you need always to be there to provide the customers with positive feedbacks.  You can only achieve this by providing a reliable contact or a live chat.

 

Read on to find out how to optimize your online Ecommerce.

 

Ecommerce tips optimized for increased online sales in 2020

Increasing your sales is something that should always be on the top of your list of priorities, and luckily for you there are many ways that you can do that. However, if you are a business owner that is struggling to figure out how to increase their sales and which strategies to implement, then this is a great article for you to read because we will be talking about some ecommerce tips for online sales improvement. These are tips that are full-proof and that will definitely help you increase sales and boost your business as a whole, so definitely make sure to keep reading to see how you can implement them.

Know your customers and define the sale cycle

Every business is different and every single customer out there is different, so knowing them and how they move through the sales process is something that will help you decide which strategies are the way to go. Knowing how long it will take before a customer makes a purchase on your commerce will help you choose which platforms you should be advertising on and when you should be emailing and so on. Before you start doing anything, determine the sale cycle and how long it takes the customer to complete it. This is something that requires a lot of research and some testing, but once you get it down you will be able to move on with the process.

Optimize the checkout process and make it easy to deal with

Cart abandonment is one of the biggest issues for ecommerce owners, and one of our ecommerce tips for online sales is to optimize the checkout process as much as you can. This is something that a lot of ecommerce owners neglect, but a step that you shouldn’t miss. If your checkout process is smooth and quick, you will be able to keep all of that trust you have worked so hard to get from your customers and it will result with an increase in conversion rates and sales, as well as less abandoned carts. Make sure that it is also easy to deal with and that means removing any unnecessary fields or a requirement to sign in. People like to have as little work as possible when it comes to shopping online, so removing steps makes it more accessible to them and it will also result in less abandoned carts.

Product descriptions are key

A lot of people don’t like to shop online because they don’t like not knowing what a product looks like and what it can do, and they end up giving up entirely and shopping in physical stores. If you want to increase sales you need to up your game when it comes to the descriptions that will accompany your products. They need to be as detailed as possible and give the customers an example of the benefits that the customers will be able to get by using the products. However, apart from this being a good idea for you to get customers, it is also a good thing to do if you are interested in improving your SEO. Getting at the top of the search engines is important when you want to get more conversions and that means that when you are writing the descriptions you need to be careful to use the right keywords that you want to be associated with your business because that is what people will be searching for when wanting to get to your ecommerce site.

As we already mentioned, improving your sales should be your top priority and this article and the ecommerce tips for online sales that we shared with you will help you with that mission. Make sure to keep this article in mind and implement these tips and you will be able to see your sales increase in no time.

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Helen Rose

I am the Chief Editor at UnionSquare and an expert when it comes to wedding planning of any kind! Please feel free to post a comment and ask me anything related with this article.

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